AI is a Tool

We are well into the year 2024, and the controversy over artificial intelligence (AI) is in full swing. Growing up in a time without the big internet, cell phones, or WiFi, I witnessed the public embrace technology like electricity and gas. As a graphic designer, I view AI as a valuable reference tool, akin to how artists have historically used varied tools to gather references, whether through live models or still life arrangements.

In the past, accessing reference images meant visiting libraries or exploring the world around us. Today, we can find what we need at our fingertips with a quick search online—a capability that previously was unthinkable and sparked little concern over job security in the art world. AI can assist us in conceptualizing and creating, synthesizing our thoughts and feelings about a subject to explore every avenue.

Recently, I worked on a project involving a scene from "Fear and Loathing in Las Vegas," but replaced the characters with cats. In the pre-AI era, I would have found the scene, superimposed a cat's image, and sketched over it. Now, I can upload a composition reference and art style reference, generating ideas that serve as my sketching base.

There are instances where AI can provide complete solutions, especially for smaller or less significant projects. It's important to recognize that not every task requires a designer's touch; for school events or charity functions where profit isn’t the focus, using AI can be not only efficient but also essential. Basic tasks, such as creating flyers, can be handled by AI, freeing designers to concentrate on more meaningful communication.

AI should function as a collaborative tool, complementing human creativity rather than replacing it. This very blog post was authored by me, yet refined with AI assistance, illustrating how tools can enhance our work without overshadowing our unique vision.